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Social Media Management

Social Media Management In the world of media the biggest thing is content and engagement. If followers are not engaged in what you have to say then you will lose interest and eventually followers. Wordstream.com has said,   "social networks are the 2 nd most popular way to research brands, just behind search engines". In order to keep interest in your brand you have to keep up on your social media to keep people researching and buying your great product. Here are some tips from their blog. 1.Focus on quality -In your haste to make content make sure that what you are posting is engaging and appropriate. 2.Analyze Stats - make sure that all your extra posting is necessary and if not then cut back and make more time for face to face with customers or save your money. 3.Be Charming -don't just post, show that you care about your followers and that you appreciate them for all that they do for you and your company. 4. Use Scheduling Tools  -see w...
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Curation

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So for this post I'm going to talk about content curation, which "is about mining the internet for material that can be shared on your social networks." ( The Definitive Guide to Content Curation: Strategies, Tips, and Tools : A Hootsuite Blog by Natalie). In the previous blog post I talked about Qualman's book, What happens on Campus Stays on Youtube . Going back to this book Qualman says, "Instead of aiming for broad and shallow, focus on a few things with depth. Find your niche". In the case of finding content for your social media you want to stay with content relevant to who you are and your interests. We need to create a "Content Curation Strategy" that will allow us to post "meaningful and organized" content. "This is what makes the difference between mediocre and exceptional content curation in business."(Natalie). By finding relevant material content curation can actually help your business in several ways: (From the...
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Being Professional Online

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Upon reading articles online and a book called What Happens on Campus Stays on YouTube for a new media class I wanted to share some main points from one of those articles and this book.    While reading this book I loved some advice that Qualman gives to his readers; "Live as though your family is watching". This is a very effective way to remember to be professional in any  situation as many people respect family members and their opinions (In-laws may be the exception 😉). There are 36 rules that are stated in this book to improve your online reputation. I'll write about one or two of my favorites. The first one I like is rule #3 "KISS: Keep It Super Simple". How many times have we stopped ourselves from writing a novel on social media? especially when that post is emotionally driven for whatever reason, or, how many times have we shared and posted everything interesting for the sake of attention? Qualman's bullet point on this rule sums it up well, ...
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